Illustration & Visual Narrative - Task 3: Illustrated Typography Poster
Shema Goldie Angwen / 0372129
Illustration & Visual Narrative
Bachelor of Design (Hons) in Creative Media / Taylor's University
Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 3: Illustrated Typography Poster
Quotes of the day: Capture The Beauty of Nature
TABLE OF CONTENTS
INSTRUCTIONS
Illustrated Typographic Poster (20%)
For this assignment, you'll design a typographic poster that explores the art of typography as a visual and expressive element. Your poster should effectively convey a selected "Quote of the Day" through creative typography, using a combination of typeface families (primarily sans-serif) and unique stylistic choices. This is an opportunity to experiment with typography as a visual medium, incorporating Illustrator techniques and minor graphical elements to enhance your message.
Requirements:
For this assignment, you'll design a typographic poster that explores the art of typography as a visual and expressive element. Your poster should effectively convey a selected "Quote of the Day" through creative typography, using a combination of typeface families (primarily sans-serif) and unique stylistic choices. This is an opportunity to experiment with typography as a visual medium, incorporating Illustrator techniques and minor graphical elements to enhance your message.
Requirements:
- Quote Selection: Choose an inspiring quote of the day as the foundation for your poster.
- Typeface and Composition: Select a combination of sans-serif typefaces from Google Fonts https://fonts.google.com to build visual contrast and emphasis.
- Canvas Setup: Use an A4 portrait canvas in Adobe Illustrator.
PRACTICAL
Research and References
Figure 1.1: References from Pinterest
Figure 1.2: Typography References
Rationale
Inspired by the third reference, this poster highlights the beauty of nature through an image of a
mountain emerging from a camera. The photograph of the camera symbolizes
the act of photographing, while the pictures of nature illustrate the
beauty that is being captured. It conveys the idea that photography
allowed the beauty of nature to be shared an appreciated by more people.
The phrase “Capture the Beauty of Nature” serves as a reminder to
cherish and value the wonderful sights of nature.
Figure 1.13: The Process of Making Typography
For the typography, I am planning on following the shape of the camera lens and use a clipping mask with a sunset picture.
Sketches
Figure 1.3: Hand Drawing and Digital Sketch
Pictures I used
Figure 1.4: Camera image that I took (19/11/2024)
Figure 1.5: Sunset image that I took in Bali (13/05/2024)
Figure 1.6: Mountain Image that I took in Kintamani, Bali
(14/05/2024)
Figure 1.7: Sky Image - Source from Pinterest: https://pin.it/Q0VCbbjIO
The Process
To start, I edited the camera image I had taken in Adobe
Photoshop. I removed the 'Canon' brand logo using Edit >
Content-Aware Fill, as Mr. Hafiz mentioned it was distracting. I
also edited the position of the camera lens, moving it to the
center so later on I could position the mountain perfectly in the
middle.
Figure 1.8: The Process of Removing 'Canon' Brand Logo
Next, in another file, I added a layer and inserted the edited
camera picture. Then, I added a new layer and inserted a black
circle to cover the camera lens. After that, I added another layer
for the mountain picture, used the Quick Selection Tool to select
the mountain picture, and adjusted the color balance and
hue/saturation. Next, I added another layer for the sunset image,
set the blending mode to Vivid Light, and adjusted the opacity to
48%.
Figure 1.9: The Process of Compiling Images
Turned out Mr. Hafiz gave me some feedback and suggested
revisions:
- The camera body since it is dark, can be a clipping mask or a blended mode image of a dark sky with stars, and maybe the moon. -> For this suggestion, I then decided to place an image of a dark sky within the camera lens. I had tried placing it on the camera body, but it appeared too crowded.
- If I wanted to keep the composition of the image, I could have the word “Capture the beauty” in the camera and the word “Nature” behind the trees, meaning between the trees and the mountain. Other than that, the shape and manipulation is good. -> I followed this suggestion and decided to do revision.
I decided to make another file and inserted the mountain
picture and used Quick Selection Tool to select and take
the forest part. After that, I added this file to the main
file and placed it as the topmost layer.
Figure 1.10: The Process of Selecting Forest Part
Next, in a separate file, I cropped the sky picture
into a circle and then replaced the previous black
circle covering the camera lens to this sky image,
following Mr. Hafiz's feedback.
Figure 1.11: The Process of Cropping Sky Image
Next, I started working on the typography in Adobe Illustrator.
I used Futura typeface. For the phrase 'Capture the Beauty' I
used the Ellipse Tool, then the Knife Tool, and created the
text. I outlined the text send it to the back, and applied
Envelope Distort by selecting both the word and the shape. I
used this as a guide I planned to trace it later.
Figure 1.12: The Process of Making Typography
In another layer, I added the text letter by letter and traced
it using the guide I had created earlier, using Create Text >
Outline Text > Curvature. Then, I added the sunset image,
selected both the sunset and the text, and applied a clipping
mask.
For the 'Nature', I followed the same steps, but without the
guide, simply adjusting it while matching it with the
background. I placed the word 'nature' between the forests and
the mountain.
Figure 1.14: The Process of Making Typography
The Final Outcome
Figure 1.15: The Final Outcome
FEEDBACK
Mr Hafiz suggested that for the camera body since it is dark,
can be a clipping mask or a blended mode image of a dark sky
with stars, and maybe the moon. He also mentioned that if I
wanted to keep the composition of the image, I could have the
word “Capture the beauty” in the camera and the word “Nature”
behind the trees, meaning between the trees and the mountain.
Other than that, the shape and manipulation is good.
REFLECTIONS
Experience
This project allowed me to explore ideas for creating a poster that is
creative and looking for references has been very helpful.
Observations
I observed that it is important to match the text with the image.
Design is not just about picture, it's about conveying the
message.
Findings
I found that editing in Photoshop has become easier for me now
compared to a few months ago, as I am more familiar with the tools.
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