Intercultural Design: Continuous Assesment
Shema Goldie Angwen / 0372129
Intercultural Design GCD61304
Bachelor of Design (Hons) in Creative Media / Taylor's University
Design Significance and Systems
1) Basic assumptions
WEEK 3: PROPOSAL PRESENTATION
Our Group members:
1) Shannen Hiew Kar Yee ( 0354055 ) - Group Leader
2) Raida Abdoul Kader ( 0353038 )
3) Sacha Poetry Pradhani ( 0371796 )
4) Shema Goldie Angwen ( 0372129 )
5) Valerius Ethan Wirawan ( 0372774 )
6) Zhou Yi ( 0375264 ）
We have successfully compiled our ideas for the task. Our project focuses on integrating African culture into everyday design. To enhance its impact, we are conceptualizing a collaboration with Tyla, incorporating African cultural elements into her merchandise, celebrating her heritage in a modern and stylish way.
WEEK 4: DATA COLLECTION
We created a Google Form to gather insights on society's awareness of African cultures and their meanings. Additionally, we asked participants about the significance of cultural appreciation in society.
We compile all of the data in a presentation slide.
After do the data collection, we did the summary of the answer and proceed to make tiktok video.
During Week 6, our group finalized the TikTok video theme after a group meeting and we also had a consultation session on Thursday to confirm our concept. At the end of Week 6, we all completed recording and editing each other's videos.
In Week 7, our main focus was to post all the TikToks. The videos reflect our research and interactions with everyday design and a what we learned about West African culture.
In week 6 feedback, we had an online consultation with Mr. Asrizal via teams. We showed him our tiktok page that we made as well as the video that we have produced. Overall, Mr. Asrizal did not have any serious comments about, he said what we did was fine only that we need to add more graphics into the video as well as make the cover page catchy.
WEEK 5
For this week's feedback, we showed sir our data collection slide that wasn't completely complete since we were all quite confused with the artifact part. Sir gave us his honest feedback on our slide and apparently we were doing the slide in the wrong format so, sir gave us a clear instruction on how to do the slide and we completed the slide perfectly.
WEEK 4
We did our mock up sketches for this week and had Mr. Asrizal to comment about our sketches. Sir said that our sketches are all good to go but the theme was everyday design therefore the product we choose must be something that is used everyday for example a shirt. That is all for the feedback in week 4.
WEEK 3
This week, we did our first presentation slide which was our proposal slide. After we were done with the slide, we present it to Mr. Asrizalas well as we informed him that we were no longer combining 2 cultures together and he just told us there were some parts that were missing in our slides and it was fine if we just want to focus on 1 culture. After the feedback, we immediately added those missing information in the slide.
WEEK 2
For week 2 consultation session, we had all our ideas ready for what we wanted to do for this task. The feedback that we got for this week from Mr. Asrizal was that our idea was a good idea to combine 2 cultures together and design a product with it.
WEEK 1
Experience Bachelor of Design (Hons) in Creative Media / Taylor's University
MODULE INFORMATION BOOKLET
LECTURES & LEARNING PROGRESS
WEEK 1: CULTURE AND DESIGN
Visual takes much less time to process, the fact is that 40% of people respond to visual better than to text. 90% of information transmitted to the brain is visuals because visuals gets processed 60.000x faster compared to text.
Visuals are:
- everything that can be seen
- wide definition
- all inclusive including nature (but nature is not culture unless there is meaning and representation attached to it)
- everything produced or created by human
- for the purpose of visual representations that has functions, content, and communicative purpose
"Designers need to be aware of cultural nuances, symbolism, and context to create designs that are. inclusive and resonate with diverse audiences."
Design Significance and Systems
1) Basic assumptions
- as cultural functions that give out purpose
- involve values, principles, and practices
2) Norms and values
- as design language that give out aesthetics
- involve look and feel, design elements, design functions
3. Artifacts and products
- as implementations that gives out usability
- involve tools and technology
Design Sensitivity:
- Cultural Sensitivity Awareness
- Symbolism and Imagery: certain symbols carry different meanings in different cultures, designs should be mindful to avoid unintentional misunderstandings or offense
- Color Considerations: colors have various meanings across different society, understanding cultural associations of colors can help designers make appropriate choices
- Typography and Language: Choosing fonts and text styles that are culturally appropriate is important.
- Addressing Cultural Sensitivity
- Inclusive Design: Create products that inclusive for people from various cultural background.
- User Research: Conducting thorough research, including ethnographic studies to gain insights into cultural preferences and behaviour.
- Localization: To enhance the acceptance of a product or service
- Cultural Awareness Training: Developing a deeper understanding of diverse perspectives and sensitiveness.
WEEK 2: EVERYDAY DESIGN
Design can be found everywhere.
Our personality is based on our first environment, that's also how design influences our lifestyle.
"I encourage my team to use it (AI). What determines a good or bad result, in the end, are the prompts. Rubbish in, rubbish out." - Azian Othman, Chief of Design, Proton
Everyday design influences how we interact with objects and spaces, focusing on usability, aesthetics, and problem-solving. Effective design is intuitive, accessible, and efficient. When done well, good design becomes seamless and unnoticed. By prioritizing user experience, everyday design plays a crucial role in enhancing efficiency.
Figure 2.1:
Kuala Lumpur Design Festival Website
WEEK 3: PROPOSAL PRESENTATION
Our Group members:
1) Shannen Hiew Kar Yee ( 0354055 ) - Group Leader
2) Raida Abdoul Kader ( 0353038 )
3) Sacha Poetry Pradhani ( 0371796 )
4) Shema Goldie Angwen ( 0372129 )
5) Valerius Ethan Wirawan ( 0372774 )
6) Zhou Yi ( 0375264 ）
We have successfully compiled our ideas for the task. Our project focuses on integrating African culture into everyday design. To enhance its impact, we are conceptualizing a collaboration with Tyla, incorporating African cultural elements into her merchandise, celebrating her heritage in a modern and stylish way.
Figure 2.2 : WhatsApp Screen Capture (Brainstorming)
After consulting with our lecturer, we revised our approach. The
collaboration with Tyla was deemed unnecessary, and our initial idea of
incorporating African beads and patterns into a wallet was rejected. In
response, we developed a new product and designed it accordingly.
Figure 2.3 : Task Distribution
Me and Sacha collaborate to design the book. It is taken from the
symbol Ese Ne Tekrema representing growth and improvement, in addition
to the green colour.
Figure 2.4 : Proposal Presentation
Figure 2.5 : Proposal Presentation File (pdf)
WEEK 4: DATA COLLECTION
We created a Google Form to gather insights on society's awareness of African cultures and their meanings. Additionally, we asked participants about the significance of cultural appreciation in society.
Figure 2.6: WhatsApp Screen Capture (Data Collection Progress)
WEEK 5: DATA COMPILATION
We conduct data collection by google forms as a survey media. These are the questions that we used in the google forms titled 'International Awareness of African Culture':
1. What’s your nationality?
2. Have you heard about Maasai, Hadza or Samburu culture?
3. We’ve used pink colour to design one of our product, do you know what is the meaning behind it?
4. We’ve used this symbol to design one of our product, do you know what is the meaning behind it?
5. How often do you use mirror, blanket and book in a day to day basis?
6. Have you ever seen or often seen African culture applied on products?
7. Do you think it’s crucial to spread awareness of your own culture?
We conduct data collection by google forms as a survey media. These are the questions that we used in the google forms titled 'International Awareness of African Culture':
1. What’s your nationality?
2. Have you heard about Maasai, Hadza or Samburu culture?
3. We’ve used pink colour to design one of our product, do you know what is the meaning behind it?
4. We’ve used this symbol to design one of our product, do you know what is the meaning behind it?
5. How often do you use mirror, blanket and book in a day to day basis?
6. Have you ever seen or often seen African culture applied on products?
7. Do you think it’s crucial to spread awareness of your own culture?
We compile all of the data in a presentation slide.
Figure 2.7: WhatsApp Screen Capture (Data Compilation Progress)
Figure 2.8: Data Compilation (pdf)
After do the data collection, we did the summary of the answer and proceed to make tiktok video.
WEEK 6: SELF DIRECTED AND WEEK 7: FINAL PROJECT PRESENTATION
Our Final task on Week 6 and Week 7 was to document and share our insights on everyday design through a TikTok page by creating short videos to engage and inform a wider audience.
Our Final task on Week 6 and Week 7 was to document and share our insights on everyday design through a TikTok page by creating short videos to engage and inform a wider audience.
Figure 2.9: TikTok Account Page (cultureflex)
During Week 6, our group finalized the TikTok video theme after a group meeting and we also had a consultation session on Thursday to confirm our concept. At the end of Week 6, we all completed recording and editing each other's videos.
@cultureflex5
In Week 7, our main focus was to post all the TikToks. The videos reflect our research and interactions with everyday design and a what we learned about West African culture.
Finally by the end of Week 7, we uploaded all the videos and created
a presentation deck to compile our research, data collection, and progress
for our last submission.
FEEDBACK
WEEK 6In week 6 feedback, we had an online consultation with Mr. Asrizal via teams. We showed him our tiktok page that we made as well as the video that we have produced. Overall, Mr. Asrizal did not have any serious comments about, he said what we did was fine only that we need to add more graphics into the video as well as make the cover page catchy.
WEEK 5
For this week's feedback, we showed sir our data collection slide that wasn't completely complete since we were all quite confused with the artifact part. Sir gave us his honest feedback on our slide and apparently we were doing the slide in the wrong format so, sir gave us a clear instruction on how to do the slide and we completed the slide perfectly.
WEEK 4
We did our mock up sketches for this week and had Mr. Asrizal to comment about our sketches. Sir said that our sketches are all good to go but the theme was everyday design therefore the product we choose must be something that is used everyday for example a shirt. That is all for the feedback in week 4.
WEEK 3
This week, we did our first presentation slide which was our proposal slide. After we were done with the slide, we present it to Mr. Asrizalas well as we informed him that we were no longer combining 2 cultures together and he just told us there were some parts that were missing in our slides and it was fine if we just want to focus on 1 culture. After the feedback, we immediately added those missing information in the slide.
WEEK 2
For week 2 consultation session, we had all our ideas ready for what we wanted to do for this task. The feedback that we got for this week from Mr. Asrizal was that our idea was a good idea to combine 2 cultures together and design a product with it.
WEEK 1
For week 1, there was no feedback because it was a class where we were
briefed and introduced to our module and what the task was about.
REFLECTIONS
In 7 weeks of study, this module has taught me so many things. Initially, it was so difficult and challenging for me to study this module. However, by keeping the learning process every week and following the instruction carefully, I was able to complete this task. I've learned from this project how adding cultural elements to a design will enhance its value. It's not just for appearance, but it gives it a richer and deeper meaning.
Observations
I observed that doing research before starting a design is essential. It is essential to create a design that is not just visually appealing but also culturally meaningful and respectful.Findings
I found that inserting culture into everyday design is actually very interesting, it is such a genius method to introduce a culture. I also feel that this project taught me something new about design, this time, design had a real impact. By weaving cultural elements into designs that people encounter daily, it helps spread awareness and appreciation in a subtle yet impactful way.
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