22/10/2025 - 21/11/2025 (Week 5 - Week 9)
Shema Goldie Angwen /
0372129
Application Design I
Bachelor of Design (Hons) in Creative Media /
Taylor's University
Task 2: UX, UI, IxD Design Document
- WEEK 5 -
This week I do card sorting from current app, competitors, left field,
I list all the features in Figjam.
Figure 5.1: Card Sorting
I also create the interview questions, I referred to notes from Mr.
Sylvain’s lecture to avoid creating leading questions. He emphasized
that interviewees tend to agree with the interviewer, so it’s
important to frame questions neutrally.
Here is the notes I took:
Leading Question
"What do you dislike about our workout tracking feature?"
This
question assumes the user has negative feelings about the feature,
which can bias their response.
Neutral Question
“Can you describe your experience using the workout tracking
feature?”
This question is neutral and allows the user to
provide their honest feedback, whether positive or negative, leading
to more genuine and valuable insights.
Leading Question
"How difficult is it for you to find products in our app?"
This
question implies that finding products is difficult, potentially
biasing the user’s response.
Neutral Question
"How
would you describe your experience finding products in our app?"
This
neutral question allows users to provide their experiences freely,
whether they found it easy or difficult, leading to more accurate
and unbiased feedback.
Figure 5.2: Interview Questions
- WEEK 6 -
This week, I started to held interviews. For interview questions, I created
the questions to dig deeper into what users truly felt and the real
experiences or challenges they had faced while using the app, so I could
capture their genuine pain points and expectations. My goal was to
understand users’ real experiences during the booking process, specifically
what felt confusing, time-consuming, or what features can be added.
Figure 6.1: Interviews Recordings
For the survey, I wait until I had finished all the interviews and then I
designed the questions to fill in the gaps from the interview findings. In a
total of 58 responses, this survey helped me gather deeper insights,
additional information, and more completeness in the data, especially from a
larger group of users. This allowed me to validate patterns I observed
during the interviews and ensure that the feedback was consistent.
This week, I received feedback to revise my work by reorganizing the grouping based on “I” statements. Previously, I had categorized them using thematic analysis but not using "I" statement.
Figure 7.1: Initial Affinity Map
Figure 7.2: Revised Affinity Map
I also learned about user personas and user journey maps rom Mr.
Sylvain's lecture. We were also given an exercise on creating a user
journey map so we could better understand how to apply it based on the
user personas.
Figure 7.3: User Persona Exercise
Figure 7.4: User Journey Map Exercise
At first, I was confused about how to make the three personas different
from one another, but eventually the ideas came naturally as I worked on
them, I created each persona with different personality. This made it
easier for my ideas to flow naturally as I imagined possible scenarios
for the user journey map, such as what if the price suddenly increased
because the user got distracted by a phone call, or what if the client
encountered an unhygienic car. Although car hygiene is technically
beyond our direct control, we can still explore ways to address or
improve the issue through thoughtful user interface design.
Figure 7.5: User Persona & User Journey Map I
Figure 7.6: User Persona & User Journey Map II
Figure 7.7: User Persona & User Journey Map III
- WEEK 8 -
This week, Mr. Sylvain taught us about sitemap and user flow. From the
sitemap hierarchy lesson, I learned how to guide the user’s attention and
organize content effectively.
I used to be confused about the difference between a user journey and a
user flow. But now I understand that a user flow is a visual map of every
interaction a user has within a site or app. It focuses on the micro
level, showing each step the user takes to reach a goal, such as clicks,
form submissions, navigation paths, and decision points. It also includes
the logical conditions that guide what happens next based on the user’s
actions.
Here is the screenshot of the comparison between a user journey and a
user flow from his lecture, which I saved in my notes.
Figure 8.1: Differences Between User Journey & User Flow
One thing I really enjoy about his module is that he always gives us
exercises during class, which helps me understand the process better.
Because of that, I feel more confident when working on the individual
assignments.
Figure 8.2: User Flow Exercise During Class
Figure 8.3: Sitemap & User Flow Individual Assignment
Mr. Sylvain advised me to revise the site map to a landscape layout because it’s easier to navigate that way. For the flowchart, he mentioned that everything should be from the user’s point of view. Other than that, the rest is pretty much done.
Figure 9.1: Revised User Flow and Site Map
This week, I also learned how to make wireframe sketches and to be brave
in trusting my ideas. I learned to bring out all my thoughts for the
wireframes. It was proven that with just a few minutes given by Mr.
Sylvain, we could come up with Crazy 8 ideas. But sometimes, I feel too
scared of making mistakes, so I struggle to explore ideas outside my
comfort zone. Below are my rough ideas for the InDrive app.
Figure 9.2: Wireframe Sketches
FEEDBACK
WEEK 6: Avoid creating leading questions. interviewees tend to agree with the
interviewer, so it’s important to frame questions neutrally.
WEEK 7: Revise by reorganizing the grouping based on “I” statements.
WEEK 8: Add opportunities to 3 for each points. Focus more on the
distinct problems of each user persona, and emphasize the differences
more clearly.
WEEK 9: Revise the site map to a landscape layout because it’s easier to
navigate that way. For the flowchart, he mentioned that everything
should be from the user’s point of view. Other than that, the rest is
pretty much done.
REFLECTION
I learned how to create useful interview questions that can
actually bring out real insights. Understanding how to ask
the right questions and how to adapt my approach depending
on the interviewee’s different personalities. This made me
realize that research is not just about collecting answers,
but also about creating a comfortable environment where
people feel safe to share their thoughts. Overall, this task helped me grow not only in my UI/UX
skills but also in my mindset, learning to trust my ideas,
embrace mistakes as part of the process, and step out of my
comfort zone.
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